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Product discovery and design 

We partner with our clients to develop software that underpins successful products.

To do this, we take the time to identify and understand customer needs, user personas and any interdependencies that may exist. We’ll also undertake market and competitor analysis where relevant.

This lays the foundation for successful product development and put you on the path to enhancing business value and eliminating risk.


Exploring the market

To start the product discovery process, we are:

  • Conducting surveys and user interviews to obtain valuable insights into their preferences, pain points and aspirations
  • Continuously asking ‘Why?’ to uncover deeper insights and align solutions more closely to user needs
  • Observing users and creating empathy maps to help identify key insights. 
  • Leveraging other tools: market and competitor analysis

Defining the problem

Having generated the necessary knowledge and insights, the next step involves:

  • Analysing the user research data and finding patterns that emerge
  • Prioritising the most important problems for users, enabling us to decide what to focus on
  • Clearly defining our hypothesis before jumping to a solution

Ideating and prioritising

We will then move towards working on a solution. To do this, we will: 

  • Gather ideas from our team (using brainstorming, mind mapping or similar techniques) on how to respond to the users’ problem or need
  • Prioritise the idea we believe will deliver most value for users
  • Plan the prototyping and testing of our hypothesis

Prototyping and validation

We are now ready to put our ideas into action. At this stage we will: 

  • Build a quick prototype
  • Test and validate it so we can be sure we’re working on a product that meets users’ needs and will deliver value
  • Go through several iterations of this stage, if necessary, before we’re ready to move to product delivery


Find out more, talk to us!

Are you ready to learn more about how we can deliver outstanding value for your business? Get in touch with us today to discuss your requirements and discover the difference we make.

How we work?

Dedicated teams

Our team will become part of your team, working in an effective and enduring partnership with you.

Agile approach

We use agile techniques for everything we do, working in short sprints to ensure we deliver outstanding software on time. 

Technical expertise

Our engineers, technical architects and product and delivery managers are some of the most talented in the business and will ensure we deliver against your priorities. 


Customer focus

Our emphasis is always on customers’ and users’ requirements, helping to create maximum value for your organisation. 

Technical and business experience

We have decades of experience, not only in the technical field, but also in understanding business needs and priorities in order to deliver maximum value for your organisation.

Enhanced ROI

We offer access to one of Europe’s most cost-effective pools of technical talent, in North Macedonia, who can help you scale profitably – and rapidly.

Check out the additional services we provide

Inspired by Our Approach?
Let’s Collaborate!

Whether you operate with a similar mindset or share our passion for streamlined processes, we’re excited to explore how we can work together.